Wednesday, October 9, 2013

NACS - Atlanta 2013

Good Morning -

Today is the day! Seda North America is heading down to Atlanta to attend the 2013 National Association of Convenience Store Show (NACS) at the Georgia World Congress Center.

While most of this week we will be setting up our booth and getting ready for the show attendees, starting Sunday the expo is open and we're excited to show NACS what Seda Packaging has to offer you business. Be sure to stop by and see how Seda can help build you brand with platforms on sustainability, promotions, innovation, and quality as well as try a decadent espresso treat in our exclusive Double Wall Viaggo hot cups.

If you are going to be in Atlanta, be sure to stop by our booth and say Hi! Also, be sure to follow us on twitter for exciting news, give aways, and details from the trip!

Have a wonderful week,

Seda North America Team

Wednesday, October 2, 2013


  Advertising                     Marketing                    Public Relations

For more information contact:
Cliff Albert
VP Sales & Marketing
Seda North America

August 30, 2013 - Mount Pleasant, WI - With a serious eye towards social responsibility, 13 retail locations, and a 20-year history that connects them to Louisville and the planet, Heine Brothers' Coffee has become an integral part of busy mornings for residents and visitors.

In May of this year, Heine Brothers' retail stores made a major change in how their customers enjoy their coffee. Working with packaging leader Seda North America and StrADegy Advertising, they created a truly unique design for their new insulated double wall insulated coffee cups. The innovative design includes Heine Brothers' logo and stylized artwork illustrating the journey of a coffee bean from seed to cup.

The unique new cup, from Seda North America, is designed with a patented air chamber for insulation and a level of quality their customers can actually feel when they pick it up. With the new Double Wall cups, no pulp sleeve or jacket is required, allowing the artwork and brand message to be fully visible.

Seda's Double Wall cups are 100% recyclable where available and are made from renewable or partially renewable sources. Seda is globally committed to providing a consistent sustainable answer to the many environmental challenges being faced today. Providing an improved customer experience and an improved packaging environmental profile is Seda's primary goal. All of these features, coupled with Seda's state of the art, 10-color printing capability, provides coffee shops, convenience stores and foodservice operators with powerful marketing, promotional and brand building tools.

Mike Mays, Co-owner/Operator - Heine Brothers' Coffee added; "Our customers really love the new cups from Seda. We continue to get compliments on the design, and they are amazed that even with the hottest fresh coffee, the cup is only just slightly warm to the touch. Best of all, there is no sleeve needed that will cover our logo and our brand message. After running the numbers on the new Seda cup, without the sleeve, we are actually saving money and our brand message walks out the door thousands of times every day in our customer's hands."

 Customers are more satisfied because their beverage stays hot and flavorful longer with the insulating effect of the double wall construction and that helps build repeat sales. Heine Brothers' is the only chain of coffee shops in Louisville serving exclusively Fair Trade & Organic coffee. They are committed to operating responsibly and sustainable and are founding members of the world's 1st fair trade coffee buying cooperative.

Ira Maroofian, Managing Director for Seda North America, said; "The voice of the customer is the real inspiration for these award winning designs. We work really hard to stay in touch with what our customers want and our design team works directly from their feedback. It's always rewarding to hear from operators like Heine Brothers' how our partnership is helping them build their brand and revenue."

For information on the complete line of Seda innovative and brand building packaging solutions, go to or visit Seda at this year's NACS Show in Atlanta on October 12-15, 2013. (Seda Booth# 5841)
Seda International Packaging Group North America is proud to be a part of an industry-wide commitment to renewable raw materials so we can continue to provide the products our customers use every day. Seda is accredited COC by the Forest Stewardship Council® (FSC), the Program for the Endorsement of Forest Certification™ (PEFC), and the Sustainable Forestry Initiative® (SFI). The FSC certification is recognized by the Rainforest Alliance as the world's most comprehensive certification for responsible forest management. The forest products industry that Seda supports plants more than 1.7 million trees every day. As a global conservator of natural resources, Seda will continue to support our forests-and the wildlife they support-for as long as they're in business. 

Thursday, September 12, 2013

Seda North America achieves FSSC 22000!

This month has brought a lot of exciting news for Seda North America. We have joined some amazing networks here in Wisconsin, pushed a brand new website live (check it out here; and now we are able to officially announce that we are FSSC 22000 certified!

Seda North America has become the first US paperboard food packaging company in the United States to achieve the Global Food Safety Initiative (GFSI) Food Safety System Certification (FSSC 22000) bench marked standard.

FSSC 22000 is a GFSI-bench marked standard based on ISO 22000, with an added prerequisite program audit called PAS 223-2011, which Seda achieved. This internationally accepted certification scheme for is used for auditing and certification of food safety in the whole supply chain of an organization.

Seda North America’s customers can be confident that products purchased are not only of the highest quality but have been manufactured by meeting the requirements of this stringent food safety standard. This recent certification is an outstanding accomplishment for Seda North America, the newest member of Seda International Packaging Group, one of the world’s leading privately owned manufacturers of food packaging.
Very few food packaging manufacturers are currently FSSC certified as it is a long process usually brought about by customer demands. Standard audit time is 8 month to 1 year; Seda was able to achieve this standard in 4 months, including audit and certification.
Cliff Albert, Vice President of Sales and Marketing for Seda North America said “Food safety is the number one concern for our brand partners and packaging plays a very important role in their supply chain.  FSSC 22000 Certification ensures that we have the most effective food safety systems in place.  Being the first food service packaging company in North America to gain certification is an honor but more importantly, we hope our commitment helps raise the level of standards for safety within the packaging industry”.
Seda North America is currently the only US paperboard food packaging company with FSSC and 1 of only 6,155 companies worldwide who hold the certification.

We could not have achieved this level of certification without the help of all employees at Seda North America, especially our quality control team.
Congratulations to all involved!

-The Seda North America Team


Thursday, September 5, 2013

Seda North America Joins FaB - Milwaukee

Hello - Please see below for our newest press release regarding FaB membership in Milwaukee:



Seda North America joins FaB Milwaukee

August 27 2013 – Mount Pleasant, WI – Seda has become a member of FaB Milwaukee, a regional food and beverage industry network.

FaB Milwaukee is a tremendous resource for current and prospective employees; giving them the opportunities to get involved in their industry and the community in which they work and live.

Seda is excited about the opportunity to network within this community and get to know foodservice professionals in the Milwaukee area better.

About Seda International Packaging Group

Established in 1964, Seda International Packaging is a privately held multinational company based out of Naples Italy. Seda has established themselves with 4 European platforms and 12 manufacturing plants.  Recently, Seda has entered the North American market with Seda North America, which opened in 2012 and manufactures paper cups, plastic lids, and paper food containers.  They have built much of their success on the platforms of innovation and sustainably, which they were ecstatic to bring to consumers in North America.

For more information:

You can also check out area events, current members, and even employment oppurtunities by checking out FaB online:
Thanks for stopping by!
- The Seda North America Team

Wednesday, August 28, 2013

It's Here!!! Seda North America's New Website is LIVE!

Seda North America is pleased to announce the release of our new website, designed with a fresh new look and user-friendly navigation! Our new website is updated with the latest information about our products to help connect consumers and businesses with their packaging needs.

The updated pages show you our new and existing product lines, consumer information, live updates with Seda news, as well as your contacts for information, samples and pricing.

The new design allows the users to quickly find the contents they need and get a better look into who Seda North America is and what we can offer as business solutions.

We hope that you will enjoy browsing our new site, finding more options and information each time, and that it will be yet another tool for strengthening our business relations. Our website will be updated on a regular basis, with news & events,  product announcements and other new content.

Please visit our new and improved website at:
and let us know what you think!

Also, do not forget to check out our other forms of online media:

Twitter -
Facebook -

Thank you for stopping by!

- The Seda North America Team

Friday, August 23, 2013

An Interesting Read....

The Boston Globe printed an interesting article this past week that caught our eye. At Seda we strive to be more environmentally friendly and sustainable in our processes, procurement of materials, and way of working. Our owner has been quoted numerous times saying:

Moving from a foam material to a double wall paper is always going to be a more environmental solution. The paper we use on cups are 100% recyclable and renewable, foam on the other hand is not either of those. Americans throw away 25,000,000 foam cups every year and in 500 years, those foam cups will still be fully in tact in a landfill. Paper cups on the other hand will decompose and be gone in less than 15 years.

The article below was published on August 20th, 2013 in the business section of the Boston Globe - take a look and let us know what you think...

Amid criticism, Dunkin’ moves to replace foam cups

The Dunkin’ Donuts foam cup is so familiar to coffee drinkers — sold millions of times every day — that it even appears in the company’s logo. But Dunkin’ customers may soon find themselves drinking their coffee out of something new.
The Canton company replaced its signature cup with a double-walled paper version at five Brookline locations Monday. The swap is taking place in anticipation of the town’s Dec. 1 ban on the use of disposable polystyrene, better known as Styrofoam, in packaging for food and beverages at food service establishments. “It’s a little cheeky, but we can’t use foam, so we made a paper cup that looks like foam,” said Scott Murphy, Dunkin’s chief supply officer. “We worked with a design agency to actually mimic our foam cup and make it an easy conversion for the consumer.”

The company has been criticized for using foam, a material that retains heat well but almost always ends up in landfills. Only small-size coffee orders are served in paper cups at about 7,400 Dunkin’ Donuts locations nationwide. The new containers are a very small step forward in the quest for a more environmentally friendly coffee cup, a movement led in the fast-food industry by rival Starbucks. The new Dunkin’ cups, which contain a plastic liner, address municipal Styrofoam bans but probably will not be recycled.
‘The perfect cup needs to be recyclable and have a full life-cycle story. This doesn’t have it.’
“It’s a pretty weak response,” said Conrad MacKerron, a senior vice president at As You Sow, a national organization that presses companies on environmental issues and other corporate responsibility matters. “I want to encourage them for taking this step but it seems like it’s reactive,” he said. “They’re doing what they have to do in order to respond to ordinances.” MacKerron pointed to broad recycling campaigns initiated by Starbucks and a pilot program launched last year by McDonald’s Corp., which replaced foam coffee cups with paper alternatives in 2,000 fast-food restaurants, as much more aggressive efforts. For now, only one Dunkin’ Donuts in New York and two locations in Maine facing similar foam bans plan to follow the Brookline stores and switch to the new cups.

“Dunkin’ has stuck to the foam cup for so long because it’s a better product, just not better for the environment,” said Darren Tristano, an executive vice president at Technomic, a food industry research firm. “You can print on it, you don’t need jackets, and it can maintain the heat of the coffee for a longer period of time.”

Dunkin’ executives say they approach even small alterations to the iconic foam cup with trepidation. Hundreds of customers complained years ago when the company changed cup lids, replacing flat tops with the current resealable version.

The company began testing alternatives to foam about seven years ago, looking for a cup that could be easily recycled and would maintain the same characteristics as foam. It examined everything from the internal and external temperatures of the cup over time, and how many times coffee drinkers shifted their cups from one hand to the other.
In the latest round of surveys, consumers rated the Brookline cup best among five potential replacements. It was also the most environmentally friendly and cost-effective option that Dunkin’ has developed.

The air between the new cup’s two paper walls acts as an insulator, and the plastic lining holds the liquid inside. But it is hardly the perfect replacement. The paper cup is warmer to the touch than foam. It does not retain heat as well and costs more to produce. And, like foam, it can be recycled but usually is not. “I don’t think this is the be-all and end-all perfect cup,” Murphy said. “The perfect cup needs to be recyclable and have a full life-cycle story. This doesn’t have it.”

The new cup’s plastic lining creates problems for some recycling centers. Johnny Gold, senior vice president of Newark Recovery and Recycling, said his company’s Fitchburg paper mill can handle only a small amount of cups with plastic liners when it pulps recycled paper in a giant blender. The plastic lining melts down and tends to clog screens.
Even in Brookline, which approved the ban of foam last fall, Dunkin’s new paper cups will not be recycled.
“We’re trading out one for the other, but not necessarily getting a significant improvement in our environmental footprint,” Murphy said.

Nancy Heller, the Brookline Town Meeting member who proposed the ban last year, said the Dunkin’ paper cups will be burned because a recycling facility used by the town does not have the ability to break down the lining.
“Still, it’s not as noxious to make and if it ends up in the environment, it’s not as toxic” as Styrofoam, she said.
Murphy said Dunkin’ will continue to solicit consumer feedback on its new cup and fine-tune it until the Brookline ban goes into effect.

He said Dunkin’ receives many pitches from scientists and budding entrepreneurs with new cup designs. A few promising options, such as a cup made from the same type of plastic as a water bottle, have led the company to pledge that it will find the perfect cup in the next three years.

“The challenge is I need a billion of these a year,” he said. “While it’s nice that these guys come from their garage with a cool technology, they get excited and scared when I say I need a billion.”
For now, the Brookline cup is a temporary solution.

Murphy said the company has no intention of replacing foam cups in cities without Styrofoam bans until it can produce mass quantities of cups that are not only recyclable, but actually get recycled.

“I don’t want to switch out of foam for something that is not better for our consumers, for our franchisees and the environment, for the sake of switching,” he said. “I don’t want to flip the entire system to a solution that meets the Brookline ban and doesn’t necessarily make a huge improvement on the environment.”
Taryn Luna can be reached at

Key Facts from Boston Globe Article:

- DW Paper Hot Cups are recyclable.
- This is a permanent solution with the support of a system, number of recyclable cups can be increased with in store recycle containers and consumer education.
- Using sustainable paper mills can provide a cup with a full life cycle story which is a win for the brand, the consumer, and the environment.

Friday, August 9, 2013

Welcome to Seda North America Inc.

Welcome. Seda North America was born in 2011 from a privately owned multinational packaging group, Seda International Packaging. Seda is a global leader in developing effective solutions for a broad range of packaging applications. By combining innovative manufacturing processes with state-of-the-art printing and converting technologies, we create packaging to drive the market and promote the world’s best-known brands.

Salvatore D’Amato, Founder
After years of dreaming to make the move into the North American market,in late 2011, Seda North America began manufacturing in thier state of the art, LEED certified facitly in Mt. Pleasant, WI. Opening to doors to new jobs and growth for the Racine county community.

Seda International Packaging was founded in 1964 by Salvatore D’Amato as an ice cream packaging company and has continued to grow since then.

Seda’s unique cross-utilization of raw materials and technologies give customers a leading edge in innovation. Our strength lies in know-how; from raw materials to product/process development to industrialization and new technologies. Printing capabilities span HD flexo, rotogravure and offset for a wide range of high quality graphics.

For more information on Seda, please visit:

We are thrilled to use this blog to create excitement about our products as well as share our innovative products with the market.

You can find our products in the market with some the world's most renown QSR and coffee chains.

New Kelloggs To Go Snack Cups - In stores June 2013

Please be sure to check back as we update the North American market with what is going on at Seda and how we can bring innovation to consumers and companies all over the world.
Thank you for stopping by.

- Seda North America Team