Thursday, April 3, 2014

Seda Packaging in the media!

Kellogg and Seda teamed up to bring a brand new innovative package to consumers for "On the Go" consumption. This packaging has been featured in many media sources and now Food & Beverage Packaging has featured this in Ep 48 of thier web series. 

 We are thrilled to be part of this unique & exciting collaboration which was featured in Food & Beverage Packaging's latest video. Enjoy!

Cheez It & Keebler ON TH GO snack cups are available at most grocery stores as well as some Walgreens and C - Store locations!

Have a wonderful week,
The Seda North America Team

Thursday, February 27, 2014

Seda UK enjoys visit from Italian Ambassador and Welsh First Minister

Please see below for some exciting news from our sister company in Wales, Seda UK.

Published in Business, News. Last updated on Friday February 14th, 2014 at 10:51

The Italian Ambassador to the UK has paid a visit to a Blackwood packaging company to see how Welsh Government finance is helping its expansion.

First Minister Carwyn Jones welcomed Pasquale Q Terracciano to Italian-owned Seda UK in Blackwood last week.
The company, which manufactures a range of food packaging for major global clients, announced a five-year £18 million investment in March last year. The expansion scheme is aimed at creating 73 new jobs and safeguarding 100 existing positions.

The project is being backed with £5.4m of business finance from the Welsh Government.
As well as the Italian Ambassador, the First Minister also met with Seda Group CEO Antonio D’Amato to see the progress that has been made so far on the project – including investment in new plant and machinery – and to learn more about planned developments.

The First Minister said: “I’m delighted that the Welsh Government has been able to support Seda UK since it moved to Wales in 2004, including this latest phase of growth and investment.
“The £18m project is creating and safeguarding a significant number of jobs and providing real benefits to the local community. It is also enabling this world leading company to expand even further and meet the growing demand for its wide range of products.”

Seda UK, based on Hawtin Park, is a subsidiary of the family-owned Seda International Packaging Group SpA, which has twelve manufacturing plants around the world. Its latest project was won by Seda UK against stiff competition from other European manufacturing companies.

Managing Director, Lorenzo Angelucci said: “It is an enormous honour for us to welcome First Minister, Carwyn Jones, here at Seda UK, together with the Italian Ambassador, Pasquale Terracciano, and our Group President and CEO, Antonio D’Amato. “We are extremely proud of this opportunity. “It is confirmation of the strong relations we have created within Wales, and of the significant success and growth the company has achieved in recent years. “This will continue, thanks to the commitment of Seda Group to invest in Wales, and the support we receive from the Welsh Government and local authorities.” The company has so far invested £9m in the Blackwood facility as part of the current project.

The Blackwood plant produces a vast range of paper cups, containers, plastic lids for hot and cold drinks, dairy products and folding cartons. The facility also has a full-scale graphic design department and a Research and Development centre.

To read the article online, please visit here:

- Seda North America Team

Wednesday, October 9, 2013

NACS - Atlanta 2013

Good Morning -

Today is the day! Seda North America is heading down to Atlanta to attend the 2013 National Association of Convenience Store Show (NACS) at the Georgia World Congress Center.

While most of this week we will be setting up our booth and getting ready for the show attendees, starting Sunday the expo is open and we're excited to show NACS what Seda Packaging has to offer you business. Be sure to stop by and see how Seda can help build you brand with platforms on sustainability, promotions, innovation, and quality as well as try a decadent espresso treat in our exclusive Double Wall Viaggo hot cups.

If you are going to be in Atlanta, be sure to stop by our booth and say Hi! Also, be sure to follow us on twitter for exciting news, give aways, and details from the trip!

Have a wonderful week,

Seda North America Team

Wednesday, October 2, 2013


  Advertising                     Marketing                    Public Relations

For more information contact:
Cliff Albert
VP Sales & Marketing
Seda North America

August 30, 2013 - Mount Pleasant, WI - With a serious eye towards social responsibility, 13 retail locations, and a 20-year history that connects them to Louisville and the planet, Heine Brothers' Coffee has become an integral part of busy mornings for residents and visitors.

In May of this year, Heine Brothers' retail stores made a major change in how their customers enjoy their coffee. Working with packaging leader Seda North America and StrADegy Advertising, they created a truly unique design for their new insulated double wall insulated coffee cups. The innovative design includes Heine Brothers' logo and stylized artwork illustrating the journey of a coffee bean from seed to cup.

The unique new cup, from Seda North America, is designed with a patented air chamber for insulation and a level of quality their customers can actually feel when they pick it up. With the new Double Wall cups, no pulp sleeve or jacket is required, allowing the artwork and brand message to be fully visible.

Seda's Double Wall cups are 100% recyclable where available and are made from renewable or partially renewable sources. Seda is globally committed to providing a consistent sustainable answer to the many environmental challenges being faced today. Providing an improved customer experience and an improved packaging environmental profile is Seda's primary goal. All of these features, coupled with Seda's state of the art, 10-color printing capability, provides coffee shops, convenience stores and foodservice operators with powerful marketing, promotional and brand building tools.

Mike Mays, Co-owner/Operator - Heine Brothers' Coffee added; "Our customers really love the new cups from Seda. We continue to get compliments on the design, and they are amazed that even with the hottest fresh coffee, the cup is only just slightly warm to the touch. Best of all, there is no sleeve needed that will cover our logo and our brand message. After running the numbers on the new Seda cup, without the sleeve, we are actually saving money and our brand message walks out the door thousands of times every day in our customer's hands."

 Customers are more satisfied because their beverage stays hot and flavorful longer with the insulating effect of the double wall construction and that helps build repeat sales. Heine Brothers' is the only chain of coffee shops in Louisville serving exclusively Fair Trade & Organic coffee. They are committed to operating responsibly and sustainable and are founding members of the world's 1st fair trade coffee buying cooperative.

Ira Maroofian, Managing Director for Seda North America, said; "The voice of the customer is the real inspiration for these award winning designs. We work really hard to stay in touch with what our customers want and our design team works directly from their feedback. It's always rewarding to hear from operators like Heine Brothers' how our partnership is helping them build their brand and revenue."

For information on the complete line of Seda innovative and brand building packaging solutions, go to or visit Seda at this year's NACS Show in Atlanta on October 12-15, 2013. (Seda Booth# 5841)
Seda International Packaging Group North America is proud to be a part of an industry-wide commitment to renewable raw materials so we can continue to provide the products our customers use every day. Seda is accredited COC by the Forest Stewardship Council® (FSC), the Program for the Endorsement of Forest Certification™ (PEFC), and the Sustainable Forestry Initiative® (SFI). The FSC certification is recognized by the Rainforest Alliance as the world's most comprehensive certification for responsible forest management. The forest products industry that Seda supports plants more than 1.7 million trees every day. As a global conservator of natural resources, Seda will continue to support our forests-and the wildlife they support-for as long as they're in business. 

Thursday, September 12, 2013

Seda North America achieves FSSC 22000!

This month has brought a lot of exciting news for Seda North America. We have joined some amazing networks here in Wisconsin, pushed a brand new website live (check it out here; and now we are able to officially announce that we are FSSC 22000 certified!

Seda North America has become the first US paperboard food packaging company in the United States to achieve the Global Food Safety Initiative (GFSI) Food Safety System Certification (FSSC 22000) bench marked standard.

FSSC 22000 is a GFSI-bench marked standard based on ISO 22000, with an added prerequisite program audit called PAS 223-2011, which Seda achieved. This internationally accepted certification scheme for is used for auditing and certification of food safety in the whole supply chain of an organization.

Seda North America’s customers can be confident that products purchased are not only of the highest quality but have been manufactured by meeting the requirements of this stringent food safety standard. This recent certification is an outstanding accomplishment for Seda North America, the newest member of Seda International Packaging Group, one of the world’s leading privately owned manufacturers of food packaging.
Very few food packaging manufacturers are currently FSSC certified as it is a long process usually brought about by customer demands. Standard audit time is 8 month to 1 year; Seda was able to achieve this standard in 4 months, including audit and certification.
Cliff Albert, Vice President of Sales and Marketing for Seda North America said “Food safety is the number one concern for our brand partners and packaging plays a very important role in their supply chain.  FSSC 22000 Certification ensures that we have the most effective food safety systems in place.  Being the first food service packaging company in North America to gain certification is an honor but more importantly, we hope our commitment helps raise the level of standards for safety within the packaging industry”.
Seda North America is currently the only US paperboard food packaging company with FSSC and 1 of only 6,155 companies worldwide who hold the certification.

We could not have achieved this level of certification without the help of all employees at Seda North America, especially our quality control team.
Congratulations to all involved!

-The Seda North America Team


Thursday, September 5, 2013

Seda North America Joins FaB - Milwaukee

Hello - Please see below for our newest press release regarding FaB membership in Milwaukee:



Seda North America joins FaB Milwaukee

August 27 2013 – Mount Pleasant, WI – Seda has become a member of FaB Milwaukee, a regional food and beverage industry network.

FaB Milwaukee is a tremendous resource for current and prospective employees; giving them the opportunities to get involved in their industry and the community in which they work and live.

Seda is excited about the opportunity to network within this community and get to know foodservice professionals in the Milwaukee area better.

About Seda International Packaging Group

Established in 1964, Seda International Packaging is a privately held multinational company based out of Naples Italy. Seda has established themselves with 4 European platforms and 12 manufacturing plants.  Recently, Seda has entered the North American market with Seda North America, which opened in 2012 and manufactures paper cups, plastic lids, and paper food containers.  They have built much of their success on the platforms of innovation and sustainably, which they were ecstatic to bring to consumers in North America.

For more information:

You can also check out area events, current members, and even employment oppurtunities by checking out FaB online:
Thanks for stopping by!
- The Seda North America Team